Distribution Channel
From Open Risk Manual
Definition
A Distribution Channel is the means by which a company communicates with and reaches its Customer Segment to deliver its Value Proposition.
A distribution channel is defined most visibly by the medium used for information exchange (e.g., digital or paper based) and the interaction setup (e.g., bilateral, private, public etc.) through which the communication happens.
Communication, distribution, and sales Channels comprise a company’s interface with customers. They require investment to setup and are optimized to meet a given Customer Segment.
